Instant Sponsor is set to democratize the sponsorship industry by creating a marketplace connecting sponsors and rights holders
LOS ANGELES, July 17, 2018 /PRNewswire/ — Instant Sponsor‘s business model is about to receive a facelift. The once independent sports sponsorship agency is set to disrupt the $66-billion sponsorship industry with a revolutionary blockchain-powered platform that connects brands with rights holders across sports, esports, and entertainment.
Between 5-50 percent of a professional sports team’s sponsorship inventory goes unsold each season, resulting in billions of dollars of lost revenue across the industry. At the same time, player costs continue to rise, forcing teams to put an emphasis on selling sponsorship inventory. Instant Sponsor lowers the barrier of entry for brands to buy that unsold inventory on short-term contracts, while rights holders reap the benefit of additional income that would typically be lost.
Traditionally, the process for brands to secure a sponsorship deal with just one team can take up to five months including due diligence and contract negotiations. Instant Sponsor automates and standardizes the acquisition process with the help of smart contracts, reducing it to just under five hours.
Additionally, the platform allows brands to access sponsorship opportunities in real time. Instant Sponsor has previously delivered short-term sponsorship deals to teams and athletes just hours before a tournament or game commences. This process will now be expedited on a blockchain-powered peer-to-peer network.
Instant Sponsor’s first-of-its-kind global sponsorship marketplace is set to democratize the sponsorship industry by providing access, value, and efficiency. A proprietary algorithm calculates a brand’s target market, demographics, and budget to create a customized advertising campaign made up of diverse assets across multiple sports. The algorithm used to generate these results is guaranteed to deliver maximum ROI for the sponsor.
Sponsors can transact on the platform both in fiat or native Instant Sponsor cryptocurrency. A blockchain management platform allows smart contracting, reduced transaction fees, escrow and secure international payments.
Previously, Instant Sponsor has sourced sponsors for teams in the National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB), the Australian Rules Football league, Australian Football League (AFL), and multiple athletes from the PGA and European Golf Tours as well as the ATP and WTA Tennis Tours.
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SOURCE: Yahoo! Finance