Investor Services



Join For Free

Who we are

We are executives, experts, entrepreneurs, athletes and investors who have spent combined lifetimes in the sports and technology industry. 

What we’ve done

We have navigated the industry with many sucesses and failures in order to provide the best advice and services to our clients and partners.

Who we work with

We work with entrepreneurs, startups, small businesses, athletes, agents, managers, investors, sports teams, and leagues. 

What we do

We provide a full range of services based on client and partner needs which are case-by-case or full service consulting. 


“We are experts, executives and entrepreneurs who have navigated the sports industry at all levels. We spend all of our time and efforts on the bleeding edge of sports and sports technology. Let us share our knowledge and opportunities with you.”

Marc Wilson – Founder, Athletic Venture Advisors

Investor Services

Working with startups, entrepreneurs, investors, funds, teams, leagues, and organizations gives us a detailed look at industry trends, investment opportunities, strategic partnerships, and unique offerings for those seeking to be involved in the sports and sports technology industry as investors, acquisitions, mergers, partnerships and more.

As subject matter experts, Athletic Venture Advisors can assist in reviewing, discovering, analyzing, and capitalizing on sports and sports technology investments and acquisitions. We also provide tailored services towards risk mitigation, business development, strategic partnerships and founding team advisory services to be confident your allocation is handled properly. 

Athletic Venture Advisors typically works with clients and investors from Seed to Series B who are either breaking into the market or at a growth stage. 

We provide unique deal flow as well as services focused on the needs of the fund or private equity. 

Example Opportunities:

  • Pro Sports Teams/Leagues
  • eSports Teams/Leagues
  • Sports Tech/Bioanalytics
  • AR/VR/Consumer Controlled
  • Livestream/Broadcasts/Media
  • Native Content/Digital media
  • Sports Management/Agencies
  • Natural Healthcare/Nutrition
  • Health and Welfare Innovation
  • Sports Performance/Training
  • Supplements/Performance/Pharma
  • CBD/Cannibis/Natural Healthcare
  • Injury Prevention
  • Apparel/Footwear/Sporting Goods
  • and more

Event Attendance

Our home base is in Canada, with advisors across our country, in the US and international. We have always prided ourselves in representing our partners and investors at events where it is more cost effective to have Athletic Venture Advisors attend on your behalf. We may already have intentions of attending, and will take your initiatives into consideration when reviewing and meeting with potential investment opportunities.

Athlete Involvement

Adding Athletes, Celebrities and Seasoned Executives to a cap table or Advisory Board can provide namesake value for equity exchange or discounted capital investment. Owner/Ambassadors

Peer to Peer Review

We spend our waking hours in the sports and sports technology environment and can review opportunities based on competitive market analysis, risk mitigation, product market fit and more.

Investment Optimization

Much more cost effective and valuable than hiring from allocation, we can provide immediate returns from business development, strategic partnerships and trusted advisory of capital allocations.

Venture Capital & Private Equity

Our Clients are raising capital, and you want your investments to grow.

Our goal from the outset was to provide services to investors who are seeking involvement in the sports and sports technology space. By the nature of that, we also have become well know for the ability to provide access to startups and small businesses who are raising capital at Pre-Seed to Series B stages. There is a mutually beneficial relationship when we can provide a service to a partner with access to capital, when we are working with a client who is actively raising capital.  

Though we work with clients and companies to seek athlete investors and ambassadors, we also will assist in finding Lead Investors (VC, PE & Institutional), Family Offices, High Net Worth Individuals and Angel Investors because we feel that a strong, strategic investor provides more value than capital could ever do on it’s own. All of our clients have been properly vetted and have a high potential for success.

Investors of all kinds can join our client opportunities, but more importantly we want to assist our partners in making sure that the companies that they invest in are right for them. Our core competency is sports and sports technology, and take pride in knowing what is happening in the industry.


  • SWOT Analysis & Competitive Landscape
  • Valuation and TAM/SAM Analysis
  • Lead or Additional Investor support
  • Peer Review & Risk Evaluation
  • Equity Exchange/NIL opportunities
  • Startup and Technology Expertise.

Submit an opportunity

The Athletic Venture Advisors team helped us build out some important partners for our long term business development. Their introductions to major players in the US Venture Capital space lead us to rethink our raise and were able to land a Series A investment rather than take a bridge round. We look forward to continuing to work with Marc and his team as we grow.
Mark Bachman – CEO, FlipGive

Startup & Tech Advisory.

With access and a network focused in sports, we are able to provide cost effective value to a startup who is a client of ours, or one that recently received investment from your firm. With industry awareness at an all-time high, it is important that the opportunities are being vetted, analyzed and de-risked as much as possible. Athletic Venture Advisors can be a trusted “on the ground” advisor who has the best interests of the investor and the client  – we likely also have  opportunities that can immediately add value to an investment through our own clients, partners, network and outreach efforts. 
We have no doubt that amazing opportunities are being brought to on a regular basis. Where Athletic Venture Advisors can help is in the review process and the experience to know what to look in the specifics of the opportunity. Our core competency is in the analysis of startups and SME’s in the sports and sports technology space and will make sure that your investments align with the direction of the industry.
Whether it is reviewing opportunities that have come to you or looking for unique deal flow we are here for you.

We seek and review all types of investments as well as equity exchange (NIL). 


The ever-changing environment of business has shown that remote and third party consultants can provide great value to  businesses while keeping costs down. Is there a hole that needs to be filled by an expert that is out of your payroll budget? Only needed for a short time? Consultants and Advisors are your best asset.

Advisors and mentors can provide much needed guidance and assistance in your journey. They may be able to open doors that were not available to you, share advice on past successes or failures and ultimately help direct you on your journey. 


We are not Financial Managers or an investment fund. Nor would we ever intend to do so for any of our clients, partners, or representatives. What we consider ourselves experts in, is the investment and strategic partnership side of sports and sports technology. We are actively working within the Pre-Seed to Series B range for clients and investors of all kinds.

Athletic Venture Advisors can assist in the review, analysis and even help locate a lead, additional investors or athletes. This can be for your own ventures, projects under review, or we can provide opportunities from our own network and clients.
This can be offered as a service through your firm for your potential portfolio companies and outsourced to Athletic Venture Advisors or as a strategic partnership.

We review all types of investments as well as equity exchange (NIL). 

Submit an opportunity