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GuardLab Announces A New Mouthguard Collaboration with Bauer

NEW YORK, Sept. 13, 2019 /PRNewswire/ — GuardLab® Inc., a New York-based innovative sports technology brand, utilizing 3D scanning technology and 3D printing to create the most accurate fitting mouthguards in the market, announced today they are collaborating with leading hockey equipment manufacturer Bauer® Hockey to supply a new line of Bauer APEX™ and APEX™ Lite Mouthguards, a product of GuardLab, available this September.   

BAUER APEX MOUTHGUARDS, BY GUARDLAB

The APEX™ and APEX™ Lite Mouthguards, created exclusively for Bauer Hockey by GuardLab, feature a patent-pending, award winning design developed through GuardLab’s extensive research and experience with 3D images taken from thousands of real athletes.  The APEX™ guards are designed to closely replicate the look, feel and fit of GuardLab’s custom-fitted mouthguards, including ergonomically tapered top edges, plus a pre-indented bite pattern that guarantees a precise fit.   

“Bauer Hockey believes that all athletes – especially hockey players – should always wear a mouthguard, even if not mandated by their teams or leagues, to protect their teeth and minimize injuries. Bauer looked at several alternatives, concluding that GuardLab produces the best, most comfortable and form-fitting mouthguards,” said Ed Kinnaly, CEO of Bauer Hockey.  “We believe GuardLab mouthguards are unlike any other product on the market – the innovation, comfort and 3D technology blends well with our brand vision.  We are excited to launch our new line of APEX™ mouthguards in retail stores and to utilize GuardLab’s 3D digital scanning technology to fit our Bauer Athletes and select teams with GuardLab’s custom-fitted neuromuscular ARC™ PRO mouthguards.”   

The product launches in select stores across the United States and Canada in various colors, sizes and helmet tether options. With two levels of comfort, the Bauer APEX™ Lite Guard (at 2.5mm) is one of the thinnest and most comfortable new guards on the market.  Local hockey teams can get their team logos on exclusive editions of Bauer APEX™ Guards in certain locations.

“We are thrilled to team with Bauer, a world-class brand synonymous with high quality, performance and protection.  Our patented mouthguards are the perfect addition to Bauer’s hockey equipment line. It’s a privilege to collaborate with them to better serve the hockey community,” said GuardLab’s Chairman, Tefft Smith.  

Visit GuardLab.com for more information and a list of Bauer retailers.

About GuardLab, Inc.  

GuardLab is a sports technology company changing the way athletes protect their teeth, using 3D scanning and 3D printing technology. GuardLab has clients across all major professional and collegiate sports, including NFL, NBA, MLB, NHL, MLL and NCAA; such as multi-time Super Bowl Champion New England Patriots, current NBA Champion Toronto Raptors, UNC Men’s Basketball, NY Islanders, LA Kings, Philadelphia Eagles, Tennessee Titans, Toronto Blue Jays and more.  GuardLab is 100% Made in the USA, using dental grade quality and toxic free materials.  

About Bauer Hockey  

Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought-after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. 

SOURCE: Guardlab.com
Link: https://guardlab.com/blogs/news/bauer-hockey-launches-new-mouthguard-line-with-guardlab

Instant Sponsor’s New Business Model Will Revolutionize the $66 Billion Sponsorship Industry

Instant Sponsor is set to democratize the sponsorship industry by creating a marketplace connecting sponsors and rights holders

LOS ANGELES, July 17, 2018 /PRNewswire/ — Instant Sponsor‘s business model is about to receive a facelift. The once independent sports sponsorship agency is set to disrupt the $66-billion sponsorship industry with a revolutionary blockchain-powered platform that connects brands with rights holders across sports, esports, and entertainment.

Between 5-50 percent of a professional sports team’s sponsorship inventory goes unsold each season, resulting in billions of dollars of lost revenue across the industry. At the same time, player costs continue to rise, forcing teams to put an emphasis on selling sponsorship inventory. Instant Sponsor lowers the barrier of entry for brands to buy that unsold inventory on short-term contracts, while rights holders reap the benefit of additional income that would typically be lost.

Traditionally, the process for brands to secure a sponsorship deal with just one team can take up to five months including due diligence and contract negotiations. Instant Sponsor automates and standardizes the acquisition process with the help of smart contracts, reducing it to just under five hours.

Additionally, the platform allows brands to access sponsorship opportunities in real time. Instant Sponsor has previously delivered short-term sponsorship deals to teams and athletes just hours before a tournament or game commences. This process will now be expedited on a blockchain-powered peer-to-peer network.

Instant Sponsor’s first-of-its-kind global sponsorship marketplace is set to democratize the sponsorship industry by providing access, value, and efficiency. A proprietary algorithm calculates a brand’s target market, demographics, and budget to create a customized advertising campaign made up of diverse assets across multiple sports. The algorithm used to generate these results is guaranteed to deliver maximum ROI for the sponsor.

Sponsors can transact on the platform both in fiat or native Instant Sponsor cryptocurrency. A blockchain management platform allows smart contracting, reduced transaction fees, escrow and secure international payments.

Previously, Instant Sponsor has sourced sponsors for teams in the National Basketball Association (NBA), National Hockey League (NHL), Major League Baseball (MLB), the Australian Rules Football league, Australian Football League (AFL), and multiple athletes from the PGA and European Golf Tours as well as the ATP and WTA Tennis Tours. 

Media Contact:

Mike Murphy
Phone: 484.784.8172
Email: Mike@instantsponsor.com

SOURCE: Yahoo! Finance

URL: https://finance.yahoo.com/news/instant-sponsors-business-model-revolutionize-154900923.html

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